Blog
What we think.
The Road to Hell Is Paved With Likes
I’ll start with a blunt statement. The way we use technology now harms the public debate. In this post I will lay out how the exploitation of human nature for the profit of Big Tech contributes to the rising spread of disinformation to the detriment of a public...
Pharrell’s Black Ambition backs AllPeep
We are so incredibly grateful that AllPeep was selected as one of the top 30, 2022 Black Ambition Prize Winners, a cohort of Black and Latinx entrepreneurs dedicated to building the businesses of the future founded by Pharrell Williams and led by Felecia Hatcher!...
Mastodon for Brands
Will Twitter’s troubles and Facebook’s fading make room for a massive mastodon adoption by brands?? Choppy Waters Twitter’s troubles and Facebook’s fading should be a wake up call for every brand manager. Relying on centralized social networks that live off selling...
Stop Letting them Take your Brand Equity
Majority of Brands trust these platforms with having full control and ownership of the data regarding their community engagement for FREE. We don’t believe many Brands understand the power that they are lending away to these platforms, so let us break it down for you....
Every Brand A Village
When you think about it, every brand is a village! A Brand does not exist without a community of supporters or a village backing it. A Brand only lives inside the mind of others. It’s an abstract notion that lives in the audience, the moment the thought of a brand...
What is Embedded Social Network?
An Embedded Social Network is an incredibly effective way for a passionate brand to engage with new, current, and prospective customers, learn on their own terms, and within their own spaces. It enables community inclusion, education, and empowerment for those...