Category: Blog

Social networks have become an integral part of modern society, offering a means for users to connect with others, share information, and stay up to date with news and events. While traditional social networks like Facebook and Twitter have long dominated the landscape, a new player has entered the scene: Mastodon. As a decentralized, open-source…

Social media has become an integral part of our lives and has transformed the way we interact with each other. Twitter, a popular microblogging platform, has been around since 2006 and has amassed over 330 million active users worldwide. However, Twitter’s centralized nature and algorithmic feed have faced criticism from users and experts alike. Mastodon,…

Social media is an essential tool for businesses to interact with their customers, promote their brand, and expand their reach. However, for luxury brands, the approach to social media needs to be different from that of other businesses. The exclusivity of the brand needs to be maintained, and the brand needs to appeal to a…

A community is an extended family. Just as a family provides support, connection, and a sense of belonging, a community does the same for its members. For example, imagine a group of friends who

Welcome to Catering to your Village (Part 2)! In the previous blog, we talked about the importance of understanding the different customer types that make up a brand’s village and how to cater to each type. In this blog, we will dive deeper into each customer type and explore additional ways to satisfy their needs…

Catering to your village isn’t one-size-fits-all because each customer type has different expectations and personalities. Familiarizing yourself with the different customer types can help you satisfy their needs and make your interactions with them memorable. A Brand’s Village consists of rabid customers, need-based customers, impulse customers, discount-seeking customers, pre-customers, new customers, and dissatisfied customers. Each…

The Techstars process has undoubtedly sharpened our saw and taught us important lessons about what we require in an investor and an “accelerator”. The program is a rigorous and challenging…

The Social Dilemma is a documentary that explores how traditional social networks started and how they currently manipulate users by using algorithms that encourage addiction to their platforms. These algorithms track users’ behaviors and interests, and then feed them a constant

Happy New Year to all of our amazing supporters! We are so grateful for your support and belief in our mission. We couldn’t have come this far without you. We also want to express our sincere gratitude