Catering to your village isn’t one-size-fits-all because each customer type has different expectations and personalities. Familiarizing yourself with the different customer types can help you satisfy their needs and make your interactions with them memorable.
A Brand’s Village consists of rabid customers, need-based customers, impulse customers, discount-seeking customers, pre-customers, new customers, and dissatisfied customers. Each customer type plays a crucial role in a brand’s ecosystem, and they need each other to thrive and progress on their journey. Here’s how a brand can cater to each customer type:
Rabid customers (Loyal Nia) – These customers have a significant impact on revenue and act as brand ambassadors. Nia and customers like her will help your brand grow through word-of-mouth marketing. To cater to this customer type, give them a shoutout on social media, learn from their experience, and make sure they are consistently happy with your product and services.
Need-based customers (Needy Dan) – These customers come with high expectations and will leave for competitors if their needs aren’t met. To cater to this customer type, reach out to determine their needs and improve customer service. Provide real-time support and leverage your community to answer their questions and concerns.
Impulse customers (Impulsive Nick) – These customers are likely to make a purchase on the spot if they see something they like. To cater to this customer type, make your brand easy to find and make the purchasing process as smooth as possible. Provide a simple and intuitive user experience, use high-quality images and videos, and make sure your products are well-described.
Discount-seeking customers (Discount Dave) – These customers are always on the lookout for a good deal and will shop around to find the best price. To cater to this customer type, provide discounts and promotions regularly, but make sure they are exclusive and valuable. Offer personalized deals and rewards, and make sure your prices are competitive.
Pre-customers (Prospective Pam) – These customers are considering making a purchase but haven’t decided yet. To cater to this customer type, provide them with information and resources that will help them make an informed decision. Answer their questions, provide customer reviews and testimonials, and offer free trials or demos.
New customers (Newcomer Nate) – These customers are making their first purchase with your brand. To cater to this customer type, make their first experience with your brand a positive one. Offer a seamless onboarding process, provide excellent customer service, and follow up to make sure they are satisfied with their purchase.
Dissatisfied customers (Unhappy Harry) – These customers are unhappy with their experience with your brand. To cater to this customer type, take the time to listen to their concerns and address them quickly and effectively. Apologize for the inconvenience, offer a solution, and follow up to make sure they are satisfied with the resolution.
By understanding and catering to each customer type, your brand can build a strong and loyal community and provide an excellent customer experience.
Your customers are your greatest assets, leverage them to be your biggest sellers! More On The AllPeep Blog: Catering to your Village (Part 2), up next!
For more information about how AllPeep can help your brand to integrate their inclusive community inside their platform, please visit www.AllPeep.com